A personal brand is a career and reputation management tool that creates a credible identity. A successful brand will ensure your target audience:
► Understands your value proposition and ROI
► Feels compelled to seek you out over the competition
An effective personal brand communicates these five critical components:
► Assets / Features
► Competitve Edge
► Value Proposition
► Return on Investment
Personal branding is essential to your growth and career success. It empowers you with the confidence to sell yourself and communicate your key value. Knowing your unique value will help you stand out from the competition, create a consistent and compelling identity, and build a solid reputation.
Through worksheet(s) and/or phone interviews, we will uncover your key skills, experiences, and value in the workplace. Using this information, I will craft a concise message that we can use in your resume, LinkedIn profile, and other career marketing materials.
This should help me bring some serious confidence to my job search. I haven’t done this in 10 years and I am so nervous – having something like this to walk into places with is such a peace of mind, I really appreciate all your advice and help!”
A.G., Account Manager